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Following the success of the Moments pack design that we created in early 2015, McVitie's asked us to help with launching their new 2019 SKU.

The McVitie's team wanted to revolutionise their current design, seeking to achieve a more modern and contemporary sense of style. The aim was to reintroduce the product back into grocery customers, while looking to achieve a premium positioning on shelf.

With the brief in mind, we developed various concept designs exploring different colour palettes, font treatments and styling with the lead designs being pushed through for further development, and then artwork finalisation ahead of retailer sell ins.


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