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McVitie’s Mini Gingerbread Icing Packs

McVitie’s were keen to capitalise on the popular festive tradition of decorating biscuits. The brand identified that the perfect opportunity to push forward with this idea was through adding a range extender to their existing Mini Gingerbread pack.

Due to the product entering an extremely competitive category, we had to be careful to ensure differentiation through design in order to increase shelf stand out and the impact on fixture.

The finalised design was fun yet modern and delivered on the requirements of the brief, amplifying the emotional feelings typically associated with festivities and family activity.

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