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Halloween and All Year Round Seasonal Packaging

At the start of 2019 McVitie's were looking to re-develop their Minis Mixed Bag following changes to both the product range and also the calories per portion. Not only did the McVitie's team want to deliver a new fun year-round pack design that would appeal to both kids and parents, but there was also a requirement to develop designs for a Halloween range extender. This would be used to unlock further seasonal opportunity in store.

We got to work immediately developing initial concept designs for both the AYR and Seasonal SKUs, exploring various colour palettes and front styling whilst being careful to maintain an element of consistency across the range. Ensuring standout of both value messaging and the reduction in calories was also crucial, and therefore carefully considered throughout the design process.


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