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Superdrug In-store Takeover

Maybelline needed design, production and delivery with just one months notice.

The research highlighted that the target consumer cared much more about what the applied product looked like close up. They were also struggling to understand what was included in the range. We focused on addressing the hierarchy, by developing their photographic assets and the Pixie holographic background to present the range in a much stronger execution.

We also created a microsite, digital ad banners and in-store video displays.

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