L’Oreal – Ashley Longshore Press PR Kits
Maybelline had teamed up with American designer and blogger Ashley Longshore, using her designs to create limited edition Super Stay Matte Ink pack designs. Once the packs were complete, the Maybelline team called upon our help to spread the message! Using the illustrator files supplied from Ashley Longshore, we designed and created bespoke PR kits which were filled with delicious branded cupcakes as well as product.
Lion then managed the dispatch of all the kits, which were sent to x100 members of the press via refrigerated courier to ensure the cupcakes arrived in tip top condition! Maybelline were so pleased with the result of the project, that Lion also produced supporting collateral to include a printed press release leaflet and email.
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